Looking for a partner with knowledge of direct marketing?

TO KNOW YOUR CLIENTS IS TO GET HOLD OF YOUR CLIENTS

Communicating in the era of digital zapping

• clients receive more and more impulses and information
• classical marketing techniques are no longer sufficient
• if you want to reach people, you need to (get to) know them
• in order to earn attention, you need to give attention

The answer: one-to-one communication

This is our definition of Direct Marketing: “every act of communication that on an individual basis contributes to creating or exploiting a direct, profitable relation between you and your client or prospect.”

The direct marketing check list

1. Are your goals clearly defined?
2. Who do you want to reach: own clients, prospects, business partners, consumers…?
3. What is the offer? Is the message clear? Has the action been well planned (vs. other media campaigns)?
4. Am I in alignment with the AIDA model?
5. By which means can the target group respond to the mailing: via answering card, coupon, fax, phone, online?
6. Have the data of the respondents have been checked? Are they complete and correct?
7. Did I pay enough attention to the non-response?
8. Did I measure and feedback the result of the action?
9. Did I first test the mailing on a small, random data set?
10. How many respondents agreed to my offer and ordered or bought?
11. How do I increase the return of my next DM actions?